Same shape as the hotel live board: impressions, clicks, CTR, spend vs daily cap, 7-day bars, 6am / 3pm check-in.
For TJ's that only happens after a
TJ's Google Ads account (not Hotel St. Cloud) and a Cloudflare host for this page.
Until then this file is the board. Zeros stay zeros.
- Weekly: leads by source, response time, stalled leads
- Monthly: cost per lead, close rate by source, pipeline, avg deal
- Social baselines on file: FB ~100 / IG ~400 (July call, not refreshed)